The NHL has been lauded for the most part for their 2010 Playoff ads. What a lot of people don't know however is that the league has been releasing viral marketing ads for some time now. Viral ads as most of you know are when a company uses social media to raise brand awareness.
This marketing strategy has failed miserably as i'm sure this is the first you've heard of it. That doesn't mean the ads weren't any good though.
So I present you with the "Top 6 NHL Viral ads"